Glanbia Ireland’s Truly Grass Fed Dairy crowned “Butter Product of the Year” at Mindful Awards Program in the US

21 June 2021
Agribusiness News

Butter made from milk produced on over 3,000 Glanbia Ireland family farms and sold across the US has won a coveted Mindful Award.

The 2021 Mindful Awards Program chose Truly Grass Fed Dairy, which includes natural cheese and butter products, as the ‘Butter Product of the Year’ winner.  Truly Grass Fed Dairy beat off competition from across the globe and was singled out by the judges for commitment to product excellence, the highest levels of animal welfare and delivering a net-zero environmental impact

The Mindful Awards is a US-based independent recognition platform highlighting conscious companies and products that mindfully make waves in the ever-expanding world of consumer-packaged goods.

Each of the 3,000 farms that supply milk for the Truly Grass Fed range is certified Animal Welfare Approved by A Greener World. The independent farm certification program guarantees that animals are raised outdoors on pasture, using truly sustainable, high welfare farming practices.

Farms that supply milk for the Truly Grass Fed brand are subjected to independent farm audits every 18 months to measure compliance with best practices in animal welfare, sustainability, product quality, traceability, and soil and grass management.

“We are honoured to accept this award for excellence as a nature-focused, conscious dairy company,” said Conor O’Donovan, Senior Director of Market Development, Truly Grass Fed Dairy.

“Animal welfare, environmental impact, and transparency are essential pillars of our brand. Our goal is to mindfully provide consumers with great-tasting products while continuing to improve our sustainability footprint now and into the future.”

This year’s program attracted more than 1,500 nominations from companies all over the world. All nominations are evaluated by an independent panel of experts within the consumer-packaged goods industry, with the winning products and companies selected based on a variety of criteria, ranging from brand principles, environmental impact, health, taste and transparency.

“Truly Grass Fed Dairy is committed to product excellence, the highest levels of animal welfare and delivering a net-zero environmental impact,” said Travis Grant, Managing Director, Mindful Awards. “From every aspect Truly Grass Fed Dairy truly exemplifies the type of company we value and want to recognise. We are proud to honour their commitment as this year’s winner for ‘Butter Product of the Year.”